Generation Overview 2 billion globally
Key Traits
True digital natives
Entrepreneurial mindset
Social media fluent
Mental health conscious
Value diversity & inclusion
Defining Events
01 Born with internet access
02 Great Recession (2008)
03 Smartphone revolution
04 Social media era (Instagram, TikTok, Snapchat)
05 COVID-19 remote learning
Explore other generations: Gen Alpha, Gen Z, Millennial, Gen X, Boomer, Silent Generation.
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