Generation Overview 1.3 billion globally
Key Traits
Post-war optimism
Hard work & loyalty
Traditional family values
Wealth accumulation
Actively retiring
Defining Events
01 Post-WWII economic boom
02 Civil Rights Movement
03 Moon landing (1969)
04 Vietnam War
05 Rock 'n' roll revolution (Elvis, The Beatles)
Explore other generations: Gen Alpha, Gen Z, Millennial, Gen X, Boomer, Silent Generation.
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