Generation Overview 1.8 billion globally
Key Traits
Tech-savvy adapters
Value experiences over things
Purpose-driven careers
Delayed marriage & children
Side hustle culture
Defining Events
01 9/11 attacks (2001)
02 Rise of social media (Facebook, Twitter)
03 Great Recession (2008)
04 Smartphone adoption
05 Remote work revolution
Explore other generations: Gen Alpha, Gen Z, Millennial, Gen X, Boomer, Silent Generation.
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